Article in the NYT today on efforts to limit the ecological footprint of NASCAR. While that sound kind of silly, a $15 million solar farm on one track is at least something. Buying solar is something a lot more than purchasing "American Ethanol," which some studies show actually increases greenhouse gas production. Can't say I expect environmentalism to have a high marginal impact on NASCAR fans, but the use of patriotism as a marketing scheme might help. If only it was dedicated toward a more widely accepted goal....My favorite quote: "[W]e race cars that burn a fossil fuel that get four to five miles per gallon, and we can’t change that,” said Ian Prince, the chief sustainability officer at Roush Fenway. “But we can change the other 99 percent of it.”
