I don't have a lot at "steak" in the culture wars around meat: I grew up loving ribs and steak, but became a vegetarian in college. I have since done some backsliding and I do occasionally have a little meat, but it's just not a large part of my diet.
On the other hand, for a lot of people meat is life, or at least meat provides the seasoning for life. I totally get this! I'm an economist and it's easy for me to think of life in terms of incentives and prices, but believe it or not I do understand that there is more to life.
This article from Vox is about the struggle to just have meatless meals in a very meat-oriented part of France. The point is very well taken: issues of identity and diet are not something that is very price-sensitive!
