The TV show Portlandia had an episode in which the central characters learned all about the chicken they were served, and Wegman's and Whole Foods wanted to tell their customers almost as much about the origin of their food. So, a few technological upgrades and a few cooperating seafood distributors later, they finally can. Interesting article summing up the development in the Sun-
take a look. The article includes quotes from Steve Vilnit, who used to work for the State helping chefs learn about local seafood, among other things....